Rachelle Steele, is the daughter of Joanne Steele (Owner). Rachelle grew up in the produce industry, from her first trade-show as a little baby, sleeping under the trade-show booths! Rachelle did not expect to dive into the family business, it wasn’t until early 2014 that Joanne had given her the opportunity to help create the Lady O Pink® program. Rachelle saw that opportunity as a once in a lifetime chance to make a difference in the world. Rachelle created the logo, website & all marketing materials within the Lady O Pink® program. After the Lady O Pink® project was under way, Rachelle has created many new brands for J V Steele Inc. Along the way, she has been requested by many companies for her services; specialized marketing & advertising, branding, logo design, web design, company/brand promotions. With her vast skill set, she is a one stop shop for all your marketing & advertising needs!